Landscape Mapping

Thinking strategically about which companies to develop relationships with requires both a landscape analysis and a positioning analysis.   We help you make sure you have identified all the key players in your sector - not just your competitors, but your possible partners, ecosystem players and potential acquirers.  

What we do:

• Identify & categorize your key market players

• Identify & articulate company’s value drivers

• Map value drivers against market landscape

• Develop positioning statements for each category of market players

• Use landscape map to better understand value of business from an acquirer’s point of view

What we deliver:

• A landscape report showing the broad categories of companies that are relevant in your sector, how we classify them, and key information for each player

• A set of positioning collateral mapped to different categories of companies in the landscape analysis

We use this work to help you build your strategic ecosystem relationships.