Thinking strategically about which companies to develop relationships with requires both a landscape analysis and a positioning analysis. We help you make sure you have identified all the key players in your sector - not just your competitors, but your possible partners, ecosystem players and potential acquirers.
What we do:
Identify & categorize your key market players
Identify & articulate company’s value drivers
Map value drivers against market landscape
Develop positioning statements for each category of market players
Use landscape map to better understand value of business from an acquirer’s point of view
What we deliver:
A landscape report showing the broad categories of companies that are relevant in your sector, how we classify them, and key information for each player
A set of positioning collateral mapped to different categories of companies in the landscape analysis
We use this work to help you build your strategic ecosystem relationships.